docs: tighten voice-driven content skills

skills/investor-outreach/SKILL.md

@@ -6,7 +6,7 @@ origin: ECC
 
 # Investor Outreach
 
-Write investor communication that is short, personalized, and easy to act on.
+Write investor communication that is short, concrete, and easy to act on.
 
 ## When to Activate
 
@@ -20,17 +20,28 @@ Write investor communication that is short, personalized, and easy to act on.
 
 1. Personalize every outbound message.
 2. Keep the ask low-friction.
-3. Use proof, not adjectives.
+3. Use proof instead of adjectives.
 4. Stay concise.
-5. Never send generic copy that could go to any investor.
+5. Never send copy that could go to any investor.
+
+## Hard Bans
+
+Delete and rewrite any of these:
+- "I'd love to connect"
+- "excited to share"
+- generic thesis praise without a real tie-in
+- vague founder adjectives
+- "no fluff"
+- begging language
+- soft closing questions when a direct ask is clearer
 
 ## Cold Email Structure
 
 1. subject line: short and specific
 2. opener: why this investor specifically
-3. pitch: what the company does, why now, what proof matters
+3. pitch: what the company does, why now, and what proof matters
 4. ask: one concrete next step
-5. sign-off: name, role, one credibility anchor if needed
+5. sign-off: name, role, and one credibility anchor if needed
 
 ## Personalization Sources
 
@@ -40,14 +51,14 @@ Reference one or more of:
 - a mutual connection
 - a clear market or product fit with the investor's focus
 
-If that context is missing, ask for it or state that the draft is a template awaiting personalization.
+If that context is missing, state that the draft still needs personalization instead of pretending it is finished.
 
 ## Follow-Up Cadence
 
 Default:
 - day 0: initial outbound
-- day 4-5: short follow-up with one new data point
-- day 10-12: final follow-up with a clean close
+- day 4 or 5: short follow-up with one new data point
+- day 10 to 12: final follow-up with a clean close
 
 Do not keep nudging after that unless the user wants a longer sequence.
 
@@ -69,8 +80,8 @@ Include:
 ## Quality Gate
 
 Before delivering:
-- message is personalized
+- the message is genuinely personalized
 - the ask is explicit
-- there is no fluff or begging language
 - the proof point is concrete
+- filler praise and softener language are gone
 - word count stays tight