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refactor: extract social graph ranking core
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skills/social-graph-ranker/SKILL.md
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skills/social-graph-ranker/SKILL.md
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---
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name: social-graph-ranker
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description: Weighted social-graph ranking for warm intro discovery, bridge scoring, and network gap analysis across X and LinkedIn. Use when the user wants the reusable graph-ranking engine itself, not the broader outreach or network-maintenance workflow layered on top of it.
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origin: ECC
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---
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# Social Graph Ranker
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Canonical weighted graph-ranking layer for network-aware outreach.
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Use this when the user needs to:
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- rank existing mutuals or connections by intro value
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- map warm paths to a target list
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- measure bridge value across first- and second-order connections
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- decide which targets deserve warm intros versus direct cold outreach
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- understand the graph math independently from `lead-intelligence` or `connections-optimizer`
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## When To Use This Standalone
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Choose this skill when the user primarily wants the ranking engine:
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- "who in my network is best positioned to introduce me?"
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- "rank my mutuals by who can get me to these people"
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- "map my graph against this ICP"
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- "show me the bridge math"
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Do not use this by itself when the user really wants:
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- full lead generation and outbound sequencing -> use `lead-intelligence`
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- pruning, rebalancing, and growing the network -> use `connections-optimizer`
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## Inputs
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Collect or infer:
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- target people, companies, or ICP definition
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- the user's current graph on X, LinkedIn, or both
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- weighting priorities such as role, industry, geography, and responsiveness
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- traversal depth and decay tolerance
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## Core Model
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Given:
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- `T` = weighted target set
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- `M` = your current mutuals / direct connections
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- `d(m, t)` = shortest hop distance from mutual `m` to target `t`
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- `w(t)` = target weight from signal scoring
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Base bridge score:
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```text
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B(m) = Σ_{t ∈ T} w(t) · λ^(d(m,t) - 1)
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```
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Where:
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- `λ` is the decay factor, usually `0.5`
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- a direct path contributes full value
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- each extra hop halves the contribution
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Second-order expansion:
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```text
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B_ext(m) = B(m) + α · Σ_{m' ∈ N(m) \\ M} Σ_{t ∈ T} w(t) · λ^(d(m',t))
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```
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Where:
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- `N(m) \\ M` is the set of people the mutual knows that you do not
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- `α` discounts second-order reach, usually `0.3`
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Response-adjusted final ranking:
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```text
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R(m) = B_ext(m) · (1 + β · engagement(m))
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```
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Where:
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- `engagement(m)` is normalized responsiveness or relationship strength
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- `β` is the engagement bonus, usually `0.2`
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Interpretation:
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- Tier 1: high `R(m)` and direct bridge paths -> warm intro asks
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- Tier 2: medium `R(m)` and one-hop bridge paths -> conditional intro asks
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- Tier 3: low `R(m)` or no viable bridge -> direct outreach or follow-gap fill
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## Scoring Signals
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Weight targets before graph traversal with whatever matters for the current priority set:
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- role or title alignment
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- company or industry fit
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- current activity and recency
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- geographic relevance
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- influence or reach
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- likelihood of response
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Weight mutuals after traversal with:
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- number of weighted paths into the target set
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- directness of those paths
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- responsiveness or prior interaction history
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- contextual fit for making the intro
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## Workflow
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1. Build the weighted target set.
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2. Pull the user's graph from X, LinkedIn, or both.
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3. Compute direct bridge scores.
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4. Expand second-order candidates for the highest-value mutuals.
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5. Rank by `R(m)`.
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6. Return:
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- best warm intro asks
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- conditional bridge paths
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- graph gaps where no warm path exists
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## Output Shape
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```text
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SOCIAL GRAPH RANKING
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====================
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Priority Set:
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Platforms:
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Decay Model:
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Top Bridges
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- mutual / connection
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base_score:
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extended_score:
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best_targets:
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path_summary:
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recommended_action:
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Conditional Paths
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- mutual / connection
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reason:
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extra hop cost:
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No Warm Path
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- target
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recommendation: direct outreach / fill graph gap
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```
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## Related Skills
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- `lead-intelligence` uses this ranking model inside the broader target-discovery and outreach pipeline
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- `connections-optimizer` uses the same bridge logic when deciding who to keep, prune, or add
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- `brand-voice` should run before drafting any intro request or direct outreach
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- `x-api` provides X graph access and optional execution paths
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