---
name: content-engine
description: Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
origin: ECC
---

# Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

## When to Activate

- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme

## First Questions

Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement

## Core Rules

1. Adapt for the platform. Do not cross-post the same copy.
2. Hooks matter more than summaries.
3. Every post should carry one clear idea.
4. Use specifics over slogans.
5. Keep the ask small and clear.

## Platform Guidance

### X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam

### LinkedIn
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways

### TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA

### YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds

### Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work

## Repurposing Flow

Default cascade:
1. anchor asset: article, video, demo, memo, or launch doc
2. extract 3-7 atomic ideas
3. write platform-native variants
4. trim repetition across outputs
5. align CTAs with platform intent

## Deliverables

When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing

## Content Types by Platform

### X/Twitter Content Mix

| Type | Frequency | Example |
|------|-----------|---------|
| Educational/tips | 3-4/week | "5 mistakes with [tool]", model selection, config tips |
| News/commentary | 2-3/week | CVE breakdowns, industry news, product launches |
| Milestones | 1-2/week | Star counts, test counts, download numbers |
| Personal/journey | 2-3/week | Builder life, founder diary, lessons learned |
| Ship logs | 2/week (weekends) | "sunday ship log: [list]" |
| Engagement bait | 1-2/week | "what's one thing you want [product] to do better?" |

### Engagement Bait Formats
- "what's your [X]?" (config sharing, stack sharing)
- "hot take: [contrarian opinion]" (disagreement drives engagement)
- "[thing] vs [thing]. go." (tribalism)
- "what am I missing?" (vulnerability + question)

### Viral Mechanics
- Large specific numbers: "1,184 malicious AI plugins"
- Security scares: "your AI has access to your SSH keys"
- Zero-X framing: "zero marketing budget. zero ads. just useful open source."
- Before/after comparisons: default vs configured
- Personal vulnerability: "ran the scan on my own config. grade B."
- Contrarian takes: "stop using [expensive thing] for everything"

### TikTok Script Structure
```
HOOK (0-3s): [visual/verbal pattern interrupt]
PROBLEM (3-10s): [what's broken, what people don't know]
SOLUTION (10-40s): [demo, walkthrough, the thing]
CTA (40-60s): [what to do next]
```

### YouTube Script Structure
- Hook (first 15s): Show the result, then explain how
- Intro (15-30s): Who you are, what this covers, why it matters
- Chapters (2-3 min each): One concept per chapter, new visual every 30 seconds max
- Outro: Clear CTA (star repo, subscribe, try product)
- Description: first 2 lines matter (above fold), include links, chapters

## Content Recycling Flow

```
YouTube (highest effort)
  -> Newsletter (long-form written adaptation)
    -> LinkedIn (professional 3-takeaway version)
      -> X/Twitter (atomic tweet units)
        -> TikTok (15-60s visual snippet)
```

Adapt, don't duplicate. Each platform version should feel native.

## Posting Schedule

| Slot | Time | Content Type |
|------|------|-------------|
| Morning (7-8am) | - | Primary: educational, technical, news |
| Midday (11:30am-12:30pm) | - | Engagement: question, hot take, QT |
| Evening (5-6pm) | - | Secondary: ship log, personal, lighter |
| Throughout day | - | 5-10 replies to relevant accounts |

## Quality Gate

Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience
- no hashtags on X (they signal inauthenticity on dev X)
- no links in X tweet body (kills reach)
- hook in first 7 words (X) or first line (LinkedIn)
- numbers are specific and sourced
- at least one parenthetical aside per post for personality