everything-claude-code/skills/investor-outreach/SKILL.md

name, description, origin

name	description	origin
investor-outreach	Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.	ECC

Investor Outreach

Write investor communication that is short, personalized, and easy to act on.

When to Activate

• writing a cold email to an investor
• drafting a warm intro request
• sending follow-ups after a meeting or no response
• writing investor updates during a process
• tailoring outreach based on fund thesis or partner fit

Core Rules

1. Personalize every outbound message.
2. Keep the ask low-friction.
3. Use proof, not adjectives.
4. Stay concise.
5. Never send generic copy that could go to any investor.

Cold Email Structure

1. subject line: short and specific
2. opener: why this investor specifically
3. pitch: what the company does, why now, what proof matters
4. ask: one concrete next step
5. sign-off: name, role, one credibility anchor if needed

Personalization Sources

Reference one or more of:

• relevant portfolio companies
• a public thesis, talk, post, or article
• a mutual connection
• a clear market or product fit with the investor's focus

If that context is missing, ask for it or state that the draft is a template awaiting personalization.

Follow-Up Cadence

Default:

• day 0: initial outbound
• day 4-5: short follow-up with one new data point
• day 10-12: final follow-up with a clean close

Do not keep nudging after that unless the user wants a longer sequence.

Warm Intro Requests

Make life easy for the connector:

• explain why the intro is a fit
• include a forwardable blurb
• keep the forwardable blurb under 100 words

Post-Meeting Updates

Include:

• the specific thing discussed
• the answer or update promised
• one new proof point if available
• the next step

Cold Email Structure (Detailed)

Subject line: Short, specific, no fluff. Reference something the investor actually did or said.

• Good: "Structured products for prediction markets (Goldman co-founder)"
• Good: "[Fund Name] thesis + prediction market infrastructure"
• Bad: "Exciting opportunity in DeFi"
• Bad: "Partnership inquiry"

Opening (1-2 sentences): Reference something specific about the investor. A deal they led, a thesis they published, a tweet they posted. This cannot be generic.

The pitch (2-3 sentences): What you are building, why now, and the one metric that proves traction.

The ask (1 sentence): Specific, low-friction. "Would you have 20 minutes this week?" or "Would it make sense to share our memo?"

Sign-off: Name, title, one credibility line.

Email Tone Rules

• Direct. No begging. No "I know you're busy" or "I'd be honored if you..."
• Confident but not arrogant. Let facts do the heavy lifting.
• Short. Under 150 words total. Investors get 200+ emails/day.
• Zero em dashes. Zero corporate speak.

Warm Intro Requests (Detailed)

Template for requesting intros through mutual connections:

hey [mutual name],

quick ask. i see you know [target name] at [company].
i'm building [your product] which [1-line relevance to target].
would you be open to a quick intro? happy to send you a
forwardable blurb.

[your name]

Direct Cold Outreach Template

hey [target name],

[specific reference to their recent work/post/announcement].
i'm [your name], building [product]. [1 line on why this is
relevant to them specifically].

[specific low-friction ask].

[your name]

Anti-Patterns (Never Do)

• Generic templates with no personalization
• Long paragraphs explaining your whole company
• Multiple asks in one message
• Fake familiarity ("loved your recent talk!" without specifics)
• Bulk-sent messages with visible merge fields

Quality Gate

Before delivering:

• message is personalized
• the ask is explicit
• there is no fluff or begging language
• the proof point is concrete
• word count stays tight
• under 150 words (cold email) or 200 words (follow-up)
• correct branding and terminology
• numbers match canonical sources