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everything-claude-code/skills/brand-voice/references/voice-profile-schema.md
2026-04-01 19:41:03 -07:00

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Voice Profile Schema

Use this exact structure when building a reusable voice profile:

VOICE PROFILE
=============
Author:
Goal:
Confidence:

Source Set
- source 1
- source 2
- source 3

Rhythm
- short note on sentence length, pacing, and fragmentation

Compression
- how dense or explanatory the writing is

Capitalization
- conventional, mixed, or situational

Parentheticals
- how they are used and how they are not used

Question Use
- rare, frequent, rhetorical, direct, or mostly absent

Claim Style
- how claims are framed, supported, and sharpened

Preferred Moves
- concrete moves the author does use

Banned Moves
- specific patterns the author does not use

CTA Rules
- how, when, or whether to close with asks

Channel Notes
- X:
- LinkedIn:
- Email:

Guidelines:

  • Keep the profile concrete and source-backed.
  • Use short bullets, not essay paragraphs.
  • Every banned move should be observable in the source set or explicitly requested by the user.
  • If the source set conflicts, call out the split instead of averaging it into mush.