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92 lines
2.6 KiB
Markdown
92 lines
2.6 KiB
Markdown
---
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name: investor-outreach
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description: Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.
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origin: ECC
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---
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# Investor Outreach
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Write investor communication that is short, concrete, and easy to act on.
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## When to Activate
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- writing a cold email to an investor
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- drafting a warm intro request
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- sending follow-ups after a meeting or no response
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- writing investor updates during a process
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- tailoring outreach based on fund thesis or partner fit
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## Core Rules
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1. Personalize every outbound message.
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2. Keep the ask low-friction.
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3. Use proof instead of adjectives.
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4. Stay concise.
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5. Never send copy that could go to any investor.
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## Voice Handling
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If the user's voice matters, run `brand-voice` first and reuse its `VOICE PROFILE`.
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This skill should keep the investor-specific structure and ask discipline, not recreate its own parallel voice system.
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## Hard Bans
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Delete and rewrite any of these:
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- "I'd love to connect"
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- "excited to share"
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- generic thesis praise without a real tie-in
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- vague founder adjectives
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- begging language
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- soft closing questions when a direct ask is clearer
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## Cold Email Structure
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1. subject line: short and specific
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2. opener: why this investor specifically
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3. pitch: what the company does, why now, and what proof matters
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4. ask: one concrete next step
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5. sign-off: name, role, and one credibility anchor if needed
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## Personalization Sources
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Reference one or more of:
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- relevant portfolio companies
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- a public thesis, talk, post, or article
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- a mutual connection
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- a clear market or product fit with the investor's focus
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If that context is missing, state that the draft still needs personalization instead of pretending it is finished.
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## Follow-Up Cadence
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Default:
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- day 0: initial outbound
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- day 4 or 5: short follow-up with one new data point
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- day 10 to 12: final follow-up with a clean close
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Do not keep nudging after that unless the user wants a longer sequence.
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## Warm Intro Requests
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Make life easy for the connector:
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- explain why the intro is a fit
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- include a forwardable blurb
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- keep the forwardable blurb under 100 words
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## Post-Meeting Updates
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Include:
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- the specific thing discussed
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- the answer or update promised
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- one new proof point if available
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- the next step
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## Quality Gate
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Before delivering:
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- the message is genuinely personalized
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- the ask is explicit
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- the proof point is concrete
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- filler praise and softener language are gone
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- word count stays tight
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