everything-claude-code/skills/content-engine/SKILL.md

name, description, origin

name	description	origin
content-engine	Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.	ECC

Content Engine

Turn one idea into strong, platform-native content instead of posting the same thing everywhere.

When to Activate

• writing X posts or threads
• drafting LinkedIn posts or launch updates
• scripting short-form video or YouTube explainers
• repurposing articles, podcasts, demos, or docs into social content
• building a lightweight content plan around a launch, milestone, or theme

First Questions

Clarify:

• source asset: what are we adapting from
• audience: builders, investors, customers, operators, or general audience
• platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
• goal: awareness, conversion, recruiting, authority, launch support, or engagement

Core Rules

1. Adapt for the platform. Do not cross-post the same copy.
2. Hooks matter more than summaries.
3. Every post should carry one clear idea.
4. Use specifics over slogans.
5. Keep the ask small and clear.

Platform Guidance

X

• open fast
• one idea per post or per tweet in a thread
• keep links out of the main body unless necessary
• avoid hashtag spam

LinkedIn

• strong first line
• short paragraphs
• more explicit framing around lessons, results, and takeaways

TikTok / Short Video

• first 3 seconds must interrupt attention
• script around visuals, not just narration
• one demo, one claim, one CTA

YouTube

• show the result early
• structure by chapter
• refresh the visual every 20-30 seconds

Newsletter

• deliver one clear lens, not a bundle of unrelated items
• make section titles skimmable
• keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

1. anchor asset: article, video, demo, memo, or launch doc
2. extract 3-7 atomic ideas
3. write platform-native variants
4. trim repetition across outputs
5. align CTAs with platform intent

Deliverables

When asked for a campaign, return:

• the core angle
• platform-specific drafts
• optional posting order
• optional CTA variants
• any missing inputs needed before publishing

Content Types by Platform

X/Twitter Content Mix

Type	Frequency	Example
Educational/tips	3-4/week	"5 mistakes with [tool]", model selection, config tips
News/commentary	2-3/week	CVE breakdowns, industry news, product launches
Milestones	1-2/week	Star counts, test counts, download numbers
Personal/journey	2-3/week	Builder life, founder diary, lessons learned
Ship logs	2/week (weekends)	"sunday ship log: [list]"
Engagement bait	1-2/week	"what's one thing you want [product] to do better?"

Engagement Bait Formats

• "what's your [X]?" (config sharing, stack sharing)
• "hot take: [contrarian opinion]" (disagreement drives engagement)
• "[thing] vs [thing]. go." (tribalism)
• "what am I missing?" (vulnerability + question)

Viral Mechanics

• Large specific numbers: "1,184 malicious AI plugins"
• Security scares: "your AI has access to your SSH keys"
• Zero-X framing: "zero marketing budget. zero ads. just useful open source."
• Before/after comparisons: default vs configured
• Personal vulnerability: "ran the scan on my own config. grade B."
• Contrarian takes: "stop using [expensive thing] for everything"

TikTok Script Structure

HOOK (0-3s): [visual/verbal pattern interrupt]
PROBLEM (3-10s): [what's broken, what people don't know]
SOLUTION (10-40s): [demo, walkthrough, the thing]
CTA (40-60s): [what to do next]

YouTube Script Structure

• Hook (first 15s): Show the result, then explain how
• Intro (15-30s): Who you are, what this covers, why it matters
• Chapters (2-3 min each): One concept per chapter, new visual every 30 seconds max
• Outro: Clear CTA (star repo, subscribe, try product)
• Description: first 2 lines matter (above fold), include links, chapters

Content Recycling Flow

YouTube (highest effort)
  -> Newsletter (long-form written adaptation)
    -> LinkedIn (professional 3-takeaway version)
      -> X/Twitter (atomic tweet units)
        -> TikTok (15-60s visual snippet)

Adapt, don't duplicate. Each platform version should feel native.

Posting Schedule

Slot	Time	Content Type
Morning (7-8am)	-	Primary: educational, technical, news
Midday (11:30am-12:30pm)	-	Engagement: question, hot take, QT
Evening (5-6pm)	-	Secondary: ship log, personal, lighter
Throughout day	-	5-10 replies to relevant accounts

Quality Gate

Before delivering:

• each draft reads natively for its platform
• hooks are strong and specific
• no generic hype language
• no duplicated copy across platforms unless requested
• the CTA matches the content and audience
• no hashtags on X (they signal inauthenticity on dev X)
• no links in X tweet body (kills reach)
• hook in first 7 words (X) or first line (LinkedIn)
• numbers are specific and sourced
• at least one parenthetical aside per post for personality