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151 lines
4.9 KiB
Markdown
151 lines
4.9 KiB
Markdown
---
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name: content-engine
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description: Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
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origin: ECC
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---
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# Content Engine
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Build platform-native content without flattening the author's real voice into platform slop.
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## When to Activate
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- writing X posts or threads
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- drafting LinkedIn posts or launch updates
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- scripting short-form video or YouTube explainers
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- repurposing articles, podcasts, demos, docs, or internal notes into public content
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- building a launch sequence or ongoing content system around a product, insight, or narrative
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## Non-Negotiables
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1. Start from source material, not generic post formulas.
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2. Adapt the format for the platform, not the persona.
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3. One post should carry one actual claim.
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4. Specificity beats adjectives.
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5. No engagement bait unless the user explicitly asks for it.
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## Source-First Workflow
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Before drafting, identify the source set:
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- published articles
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- notes or internal memos
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- product demos
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- docs or changelogs
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- transcripts
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- screenshots
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- prior posts from the same author
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If the user wants a specific voice, build a voice profile from real examples before writing.
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## Voice Capture Workflow
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Collect 5 to 20 examples when available. Good sources:
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- articles or essays
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- X posts or threads
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- docs or release notes
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- newsletters
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- previous launch posts
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If live X access is available, use `x-api` to pull recent original posts before drafting. If not, use the examples already provided or present in the repo.
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Extract and write down:
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- sentence length and rhythm
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- how compressed or explanatory the writing is
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- whether capitalization is conventional, mixed, or situational
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- how parentheses are used
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- whether the writer uses fragments, lists, or abrupt pivots
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- how often the writer asks questions
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- how sharp, formal, opinionated, or dry the voice is
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- what the writer never does
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Do not start drafting until the voice profile is clear enough to enforce.
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## Affaan / ECC Voice Reference
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When the user wants Affaan / ECC voice specifically, default to this unless newer examples clearly override it:
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- direct, compressed, concrete
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- strong preference for specific claims, numbers, mechanisms, and receipts
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- parentheticals used to qualify, narrow, or over-clarify, not to do corny bits
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- lowercase is optional, not mandatory
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- questions are rare and should not be added as bait
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- transitions should feel earned, not polished
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- tone can be sharp or blunt, but should not sound like a content marketer
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## Hard Bans
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Delete and rewrite any of these:
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- "In today's rapidly evolving landscape"
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- "game-changer", "revolutionary", "cutting-edge"
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- "no fluff"
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- "not X, just Y"
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- "here's why this matters" unless it is followed immediately by something concrete
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- "Excited to share"
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- fake curiosity gaps
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- ending with a LinkedIn-style question just to farm replies
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- forced lowercase when the source voice does not call for it
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- forced casualness on LinkedIn
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- parenthetical jokes that were not present in the source voice
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## Platform Adaptation Rules
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### X
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- open with the strongest claim, artifact, or tension
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- keep the compression if the source voice is compressed
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- if writing a thread, each post must advance the argument
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- do not pad with context the audience does not need
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### LinkedIn
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- expand only enough for people outside the immediate niche to follow
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- do not turn it into a fake lesson post unless the source material actually is reflective
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- no corporate inspiration cadence
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- no praise-stacking, no "journey" filler
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### Short Video
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- script around the visual sequence and proof points
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- first seconds should show the result, problem, or punch
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- do not write narration that sounds better on paper than on screen
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### YouTube
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- show the result or tension early
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- organize by argument or progression, not filler sections
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- use chaptering only when it helps clarity
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### Newsletter
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- open with the point, conflict, or artifact
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- do not spend the first paragraph warming up
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- every section needs to add something new
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## Repurposing Flow
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1. Pick the anchor asset.
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2. Extract 3 to 7 atomic claims or scenes.
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3. Rank them by sharpness, novelty, and proof.
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4. Assign one strong idea per output.
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5. Adapt structure for each platform.
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6. Strip platform-shaped filler.
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7. Run the quality gate.
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## Deliverables
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When asked for a campaign, return:
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- a short voice profile if voice matching matters
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- the core angle
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- platform-native drafts
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- posting order only if it helps execution
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- gaps that must be filled before publishing
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## Quality Gate
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Before delivering:
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- every draft sounds like the intended author, not the platform stereotype
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- every draft contains a real claim, proof point, or concrete observation
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- no generic hype language remains
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- no fake engagement bait remains
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- no duplicated copy across platforms unless requested
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- any CTA is earned and user-approved
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