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everything-claude-code/skills/content-engine/SKILL.md
2026-02-27 05:50:23 -08:00

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---
name: content-engine
description: Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
origin: ECC
---
# Content Engine
Turn one idea into strong, platform-native content instead of posting the same thing everywhere.
## When to Activate
- writing X posts or threads
- drafting LinkedIn posts or launch updates
- scripting short-form video or YouTube explainers
- repurposing articles, podcasts, demos, or docs into social content
- building a lightweight content plan around a launch, milestone, or theme
## First Questions
Clarify:
- source asset: what are we adapting from
- audience: builders, investors, customers, operators, or general audience
- platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform
- goal: awareness, conversion, recruiting, authority, launch support, or engagement
## Core Rules
1. Adapt for the platform. Do not cross-post the same copy.
2. Hooks matter more than summaries.
3. Every post should carry one clear idea.
4. Use specifics over slogans.
5. Keep the ask small and clear.
## Platform Guidance
### X
- open fast
- one idea per post or per tweet in a thread
- keep links out of the main body unless necessary
- avoid hashtag spam
### LinkedIn
- strong first line
- short paragraphs
- more explicit framing around lessons, results, and takeaways
### TikTok / Short Video
- first 3 seconds must interrupt attention
- script around visuals, not just narration
- one demo, one claim, one CTA
### YouTube
- show the result early
- structure by chapter
- refresh the visual every 20-30 seconds
### Newsletter
- deliver one clear lens, not a bundle of unrelated items
- make section titles skimmable
- keep the opening paragraph doing real work
## Repurposing Flow
Default cascade:
1. anchor asset: article, video, demo, memo, or launch doc
2. extract 3-7 atomic ideas
3. write platform-native variants
4. trim repetition across outputs
5. align CTAs with platform intent
## Deliverables
When asked for a campaign, return:
- the core angle
- platform-specific drafts
- optional posting order
- optional CTA variants
- any missing inputs needed before publishing
## Quality Gate
Before delivering:
- each draft reads natively for its platform
- hooks are strong and specific
- no generic hype language
- no duplicated copy across platforms unless requested
- the CTA matches the content and audience